In a country beleaguered by corruption and crime, where short cuts and quick fixes are the norm, a man goes after his dream thinking it will be easy, but learns that there are no shortcuts to finding real reward. Just like there are no short-cuts to making a slow brewed, extra matured beer.

N.B. This film aired with original language, followed by a delayed English voiceover.

Licensed track: One Day/Reckoning Song (Wankelmut Remix) Radio Edit.

All of Amstel’s brand scores went up. Our TV commercials received over 300,000 views and within two weeks, our “Chef” TV commercial became the most watched South African beer ad on YouTube. Our Facebook Page grew from 0 to over 176,000 fans becoming the biggest Facebook community for Amstel worldwide and with 15,109,550 unique impressions, we are one of South Africa’s most engaged alcohol brands. And most importantly, we stopped the decline with Amstel seeing a turnaround in volume of +9% (VS.AOP).