Cannes Lions

AMSTEL SAFE

NEXT-DC, Sofia / HEINEKEN / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Create the first ever smartphone wardrobes in different venues.

People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Tweeter , Instagram...

Through a small investment we are organizing a fun and low cost trial of the brand, which successfully reduces stress in the biggest Bulgarian cities.

Outcome

Through a small investment we are organizing a fun and low cost trial of the brand.

Amstel is improving the quality of the keen professionals' free time and conversations and successfully reduces stress in the biggest Bulgarian cities.

Thanks to Amstel more and more people now enjoy their beer and free time without mailing tweeting, commenting, picturing or and sharing...

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