Cannes Lions

AMUSEMENT PARK

TRACKSTER, Stockholm / GRONA LUND / 2006

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Overview

Outcome

– 21 040 unique visitors/trainers and 80 000 training sessions made. - Although unseasonal Spring weather reduced visits to Gröna Lund by 17%, in the first two weeks after opening the share of pentathlon visitors increased with 58% compared to the same two weeks the year before.– 13187 pentathlon tickets were sold during the hard weeks 16/5 – 31/5 and sales kept high through the season with 85000 pentathlon tickets sold (12% more than last year).

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