Cannes Lions

Amusement Park

SAATCHI & SAATCHI, Dusseldorf / SANOFI AVENTIS / 2022

Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Execution

Common belief places the heart at the center of everything happening in our body. Reality is different. The true hero is our liver – it powers our entire body. This inspired a beautifully crafted metaphor that portrays the entire body as an amusement park, in which the liver is front and center of everything as an energy generator, the true powerhouse for the body. Every organ is represented by an attraction with seamless details to evoke their functionality allowing us to explore different dimensions. Fruits on a carrousel representing the need for healthy food, neon lights pumping perfectly, a Ferris wheel made out of bronchi and so on; all crafted to perfection. This new visual language represents a bold move from a brand that needed a stronger connection with its audience to present the true center of energy of our body, the liver, in a more compelling and contemporary way.

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