Cannes Lions

AN UNEXPECTED BRIEFING

AIR NEW ZEALAND, Auckland / AIR NEW ZEALAND / 2013

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Air New Zealand became the Airline of Middle-earth in partnership with The Hobbit: An Unexpected Journey movie in 2012.

To launch the partnership Hobbits, Dwarves and Wizards took flight in Air New Zealand’s new onboard safety video ‘An Unexpected Briefing’.

The safety video is inspired by the fantasy adventure The Hobbit: An Unexpected Journey, which is the first in a trilogy from director and New Zealander Sir Peter Jackson. The video features appearances from Jackson, the unforgettable character, Gollum, and descendants of J.R.R Tolkien, author of the timeless masterpiece, The Hobbit.

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