Cannes Lions

ANA AIRLINES

DENTSU Y&R, Tokyo / ALL NIPPON AIRWAYS / 2008

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In targeting international business travellers, we decided the most compelling platform for any campaign would be the following: A superior in-flight experience means that, upon arrival, one feels invigorated and ready to perform at one's peak.In order to demonstrate this, we glorified ordinary business travellers upon their arrival in Japan.

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