Cannes Lions

ANADOR

BORGHI/LOWE, Sao Paulo / BOEHRINGER INGELHEIM / 2015

Presentation Image
Film
Presentation Image
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The film shows the dialogue between a boss and an employee. In a first moment it seems like a normal conversation, the employee asking some questions to his boss and the boss being considerate. After this, we see the same dialogue, but with the boss's answers in an altered order, which creates a reason for the employee to have a headache. In the end we conclude saying that everything turns into a headache when you have a headache. And we close with the solution, Anador, a headache medicine.

Execution

We decided to show headaches as very unpleasant places for your head to be, and, in order to get better, you have to get your head out of there. So the idea itself was surreal, mixing imagination with real life, and the illustration technique we chose reflects it, with real textures but exaggerated angles and shapes.

Outcome

The campaign was aired in various places, including selected bus-stops (a place that itself can give us a headache sometimes) and people got to know that, when they have a headache, they can count on Anador to stop it and bring their heads back to real life.

Similar Campaigns

12 items

2 Cannes Lions Awards
5 Million Puffs

FCB HEALTH, New york

5 Million Puffs

2018, BOEHRINGER INGELHEIM

(opens in a new tab)