Cannes Lions

ANCHOR SUPER BLUE MILK

CURIOUS FILM, Auckland / ANCHOR / 2009

Film

Overview

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Overview

Description

The Anchor Blue TVC depicts the growth of a child to a young man, representing the relationship Anchor Blue milk has in growing strong bones. The vision shows the life cycle of the young boy growing taller over a period of years. His height is recorded on a doorframe, a time-old tradition in many households.

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