The Make Over Story was the result of brainstorming sessions led by the media team and involving various broadcast and cable partners. The media team approached several of the networks with their objective: to launch a new anti-ageing cream product by appealing to women's vanity and their desire to combat the ageing process. The media team then negotiated and executed the 'Make Over Story' effort, coordinating all the relevant teams (the creative group, buyers, and the client brand) to this unique and highly successful media property.