Artistic Expression - Inspiring a new mindset

Expanding on the original mural planned for the area, three artists (one local and two

international) came to the heart of the affected neighbourood to convey three different

interpretations of hope, strength and positivity. A community workshop was run by the local artist to bring people an outlet to express themselves and bond over their experiences together, reminding each other of the strength found in unity.

Live Event - Inspiring new actions

In order to engage the community further, a live event was devised to coincide with the

unveiling of the murals that would drive commerce back into local businesses and

therefore the community. Local businesses and individuals including food and beverage

vendors, local DJs and a local charity (working in photography for the blind) all came

together to celebrate this neighbourhood, its renewed colour and bring city crowds to it

once more.

Immediately following the earthquake plans took shape to see how we could help the area.

We were cautious to give the area time to recover from the initial trauma and to be able to

communicate their state of mind and challenges and it soon became clear that the best way

we could help was to bring life, colour and people back to this previously very popular area.

Over a matter of weeks our local artist and 2 international ones were on board, a mural and

an event venue were secured in the neighbourhood, all production elements were sourced

and underway and the event was communicated widely but kept largely within the city to

increase local awareness which was our ultimate goal.

450+ consumer attendance and 50+ media members

56 clippings across TV, digital, print and radio

ROI of 158%

224 posts on social media

Over 796k views of the film in the first month, and over 802k interactions with an engagement 1.2x the KPI

Highly positive sentiment across social media.