Cannes Lions
JUNG von MATT, Hamburg / NOAH - PEOPLE FOR ANIMALS / 2007
Overview
Entries
Credits
Execution
In order to make the cruelty of animal experiments clear to people, pictures of kittens were printed on milk cartons and handed out in front of supermarkets. People had to drive the straw through the eye of the kitten and for a short moment became animal torturers themselves.
Outcome
Over 5,000 milk cartons were handed out, over 10,000 Euros were donated.
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