Cannes Lions

ANIMAL CHARITY

JUNG von MATT, Hamburg / NOAH - PEOPLE FOR ANIMALS / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

In order to make the cruelty of animal experiments clear to people, pictures of kittens were printed on milk cartons and handed out in front of supermarkets. People had to drive the straw through the eye of the kitten and for a short moment became animal torturers themselves.

Outcome

Over 5,000 milk cartons were handed out, over 10,000 Euros were donated.

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