Cannes Lions

ANIMAL CHARITY

LOWE BULL, Johannesburg / ANIMAL ANTI CRUELTY LEAGUE / 2004

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Overview

Entries

Credits

Overview

Execution

All executions express scenarios that occur on a daily basis, in which animals have been naughty. We felt this was an ideal way of highlighting our animal’s good behavior. The element of surprise for the consumer heightens the overall impact and increases memorability.Bird Poo- An everyday occurrence that we’ve capitalized on. We all know the frustration of walking up to our parked car and finding a big donation on it.

Outcome

This was for a charity organisation- so no profit was made.

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