The response was overwhelming. Rubik's Cube, being one of the most engaging and mentally stimulating games, ensured the message was delivered effectively. 45 corporates came forward to sponsor WWF-India’s 'Endangered Species Programme' resulting in collection of funds worth Rs. 90 lac (US $ 200,000). All this, with an investment of just Rs. 1 lac (US $ 2200). In short, a 45 times return on investment.

Moreover, 142 out of 200 CEOs, whom the mailer had been sent, joined WWF-India’s 'Elite Club' within a month in order to support the cause. What more could the client ask for?