Cannes Lions
PHD IQ, London / RSPCA / 2006
Overview
Entries
Credits
Description
RSPCA were gathering signatures to support their cause to ban battery eggs from supermarkets. Using age and sex targeted to Hotmail (to women aged 25-44), PHDiQ ran MPUs that allowed the user to enter their name and email address into the ad to show their support for the cause. Hotmail delivered over 30% of the pledges.
Similar Campaigns
12 items