Cannes Lions

ANIMAL PROTECTION

FABRAQUINTEIRO COMUNICACOES, Sao Paulo / IPE / 2005

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Atlantic Rainforest, one of the world’s largest green areas, has been a permanent victim of the illegal cutting of trees. Many of the species are centennial trees - yet they are still violated in the name of greed and profit. This criminal act also represents a serious threat to the survival of the animals which inhabit the forest.

IPÊ institute believes that denouncing this act is one of the greatest weapons to fight this terrible environmental crime. To reach this objective, it has been using the Internet, a powerful communication and mobilisation tool. IPÊ institute teaches and believes in exploiting natural resources, without promoting the destruction of the environment.

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