Cannes Lions

ANIMAL PROTECTION FUND

BBDO ARGENTINA, Buenos Aires / FABA- THE ARGENTINE FOUNDATION FOR ANIMAL WELFARE / 2009

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Overview

Entries

Credits

Overview

Execution

We created ¨fur Hunters¨, the first video game where violence is not senseless.

Before animals go extinct, let’s extinct natural fur coats. How? Hunting down, with the same violence, the people who usually wear them: Ladies of high society. You can choose between three species. Each species would be killed with the same weapon and the same cruelty that is used against it. The objective is to kill a quantity of ladies equal to the amount of animals needed to make a fur coat. The experience finishes with the player being invited to make a personal commitment never to use fur clothing.

Outcome

Today, 230,000 people have made a personal commitment not to use clothing made from animal fur during their Lifetime. Each person making this commitment is a person helping to make fur coats extinct.

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2021, NATIONAL CRIME PREVENTION COUNCIL

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