Cannes Lions

ANIMAL RESCUE SHELTER

M&C SAATCHI/MARK, Sydney / SYDNEY DOGS & CATS HOME / 2009

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Overview

Entries

Credits

Overview

Execution

Getting a dog is an emotional decision. So we decided to remind people how good it feels to have a dog in their life. For a dog lover, nothing beats having a dog obediently waiting for them. Our idea was to bring the experience to life - but how to do it without using real dogs? By placing cardboard cut-outs of dogs in car windows.

Outcome

Great results in just three days:1327 bones thrown.17.4% of people threw two or more times.25% of dogs needing homes adopted.600% increase in new volunteers.Over $150,000 in free media from Optus, Inspire, Fairfax, News Limited and JCDecaux.

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