Cannes Lions

ANIMAL RIGHTS

Y&R BEIJING, Beijing / PETA / 2012

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Overview

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Credits

OVERVIEW

Description

To inform people who are unaware of the maltreatments and abuse of circus animals, and persuade people not to visit circuses with animal performances.

Execution

Inspired by the traditional Chinese toy.

Outcome

Target audience was persuaded at an interactive event, and message was well received.

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