The combination of the over-sized posters and the very restricted and defined space of the medium, created a very dramatic and bold statement. It not only says the statement, it shows it: Animals do not belong inside any cage.

The campaign solution could only be possible with the usage of this very medium.

Without the medium, the idea wouldn’t work.People´s reaction were “something's not right here.

That poster doesn’t fit in the box“.

Everything from the pictures and production to media usage was made possible with little or no money.

The outcome was a high impact campaign that generated a very satisfying number of new volunteers and members.