Cannes Lions

ANIMAL SHELTER

LOWE/DRAFTFCB, Amsterdam / ANIMAL SHELTER AMSTERDAM / 2009

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Overview

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Credits

Overview

Execution

Be inventive. Which big companies would be most willing to help the animals in the animal shelter? Companies with an animal in their brand logo! So we decided to write a very direct and personal letter to companies with a dog, cat, rabbit, etc., in their logo. We tried to convince the companies to finally return a favour to the shelter for using the animal in their brand logos. The animal is working hard for the company, it deserves something in return. The animal has never been asked for anything and is still doing a great job for the company.

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The Recruits

BUNDESMINISTERIUM DER VERTEIDIGUNG, Berlin

The Recruits

2017, BUNDESMINISTERIUM DER VERTEIDIGUNG

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