Anna's Best is a convenience food brand. The three films show effectively which ingredients are being used in the different Anna's Best products and which are'nt and never will. Key also was, since we're talking about food, to show yummy stuff in the films and portray them as such.

For Fiori al limone we use ricotta, mascarpone and lemon.

Concentrated - you must be joking.

(Slurping sound)

Fresh lemon peel, now we’re talking.

Anna’s Best – the right stuff.