Cannes Lions
PUBLICIS IMPETU, Montevideo / NUEVO SIGLO CABLE TV / 2009
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In the original version, the Shaman is brazilian. In the translated version, is jamaican. That decision was made for the best understanding of the piece. In Uruguay, there are no Shamans, there are Brazilians, mostly part of the umbanda religion, that 'help' people with a 'magical' touch. They are not respectable, they make money with this 'talent'.
In the English version, we change the accent of the 'Shaman'. We know that jamaican Shamans are the same in US that Brazilians in Uruguay.
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