Our client wanted to increase entries into the 25th Absa L’Atelier Arts Competition. The competition is open to anyone between the ages of 21 and 35. Absa are proud supporters of art in the country and hold the largest collection of South African art.

Our design was based on two things. The competitions silver anniversary and the need to inspire artists to enter. Each piece had to sit comfortably within the campaign but also speak to all the factors such as entry forms, prize information and everything else. We paid homage to the 25 years of the arts competition with silver foiling, intricately designed logos and other unique collateral. Each piece is purposefully designed with “the artist” in mind, from the entry form you have to tear, to the pop-up Eiffel Tower advertising the competitions prize. it’s a complete, 360˚ campaign with the art of design at the centre.

Our ultimate goal was to increase entries into the 2010 Absa L’Atelier arts competition. This year’s entries to the L’Atelier rose by 7%. No mean feat considering that there is already high awareness of this competition amongst the country’s limited art fraternity.