Cannes Lions
LEO BURNETT CANADA, Toronto / THE SCORE TELEVISION NETWORK / 2007
Overview
Entries
Credits
Outcome
The response was overwhelming. “The Goods” attracted the attention of many media outlets like Report on Business (Canada’s premiere business newspaper) and prompted them to write a full page article on Score Media Inc. Furthermore, in the week the Annual Report was distributed, Score Media stock trading value tripled and share price increased by 15%. Momentum has continue with trading volume remaining high and share price up 100% since the release of the Annual Report. In addition, sightings of traders and analysts whacking each other with Score thundersticks on their trading floors were also reported.