Cannes Lions

ANSWER SEGURO ONLINE INSURANCE

STARCOM MEDIAVEST GROUP ARGENTINA, Buenos Aires / ROYAL & SUN ALLIANCE / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Traffic jams are common, however in Buenos Aires so drivers are looking for traffic information that enables them to avoid traffic and to select routes that are safer & quicker. They are particularly receptive to safety and prevention messages during these moments as they ponder whether their car insurance coverage needs are being met.

Outcome

*33% incremental brand awareness (quality impact).*Client to continue campaign in Argentina.*Plans to expand to additional markets within the region.*Positive comments from both client and radio stations.

Similar Campaigns

6 items

America The Beautiful

PUBLICIS, New york

America The Beautiful

2021, CITIGROUP

(opens in a new tab)