How do you show people that the new battery-powered EGO Power+ Snow Blower is strong enough to start the first time, every time, and work under the most extreme weather conditions?

You bring it to the coldest, harshest, windiest environment on earth—Antarctica—to prove it.

“Antarctica” was shot by a tiny 3-member creative team armed with a still/drone motion camera—no CGI. The trio traveled to Antarctica with over 500 pounds of EGO products and traversed three continents, a total of 18,750 miles, rode a Russian Cargo jet called Ilyushin IL-76 from Chile to Antarctica, landed on a blue ice runway, drove a 6x6 arctic van to Union Glacier Base Camp, slept in a tent on the snow, and shot for four days in -30 degree temperatures.

The landscape looks too good to be true yet everything you see is 100% authentic. No vfx, no tricks, no fairy dust. Everything you see is real. It is an original picture and score.

In the 4th quarter of 2016 EGO launched their 1st cordless snow blower.

• Orders exceeded 3x the original forecast

• The product was completely sold out, even in a below average snow season

• Home Depot declared our spot the “best marketing we’ve ever seen”

• 1MM+ social views

• 2.2MM earned impressions