The Anthem sets up Sport Chek’s celebration of the moments where an athlete's better can start. We see various shots focusing on the moment just before the “start” – the tension in the milliseconds before the “moment” begins. The shots cover a range of sports and levels of experience (from professional to recreational), but all have "the moment" in common. The tension heightens with each scenario, changing and building with each cut, like an adrenaline rush – stirring in viewers the excitement and desire to achieve their own personal best.