Taking into consideration all the promotional information concerning this type of products in selling points, we choose to present an innovative media which reflects the main product quality (diffusing wrinkles as if erased) as well as being a present in itself.The final result is a transparent container full of erasers, printed on the front with the word: Wrinkles? And on the back 'Triple Action Retinol A+C+E Anti-Ageing Cream. Ask here for a sample'.

Although it is impossible to measure the real impact of this action on the sales of this product, we have already experienced the great success obtained by the number of establishments which have joined this promotion as well as the numerous request of free samples.