Cannes Lions

ANTI-AGEING HANDCREAM

DDB PARIS, Paris / JOHNSON & JOHNSON / 2004

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Close-up of a sentence that is being written on a sheet of paper. It starts with an adult hand writing, straight and precise, that quickly turns, word after word, into a child's round hand writing.We discover the complete sentence : "The signs of ageing of your hands gradually fade away."

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