Cannes Lions
Y&R GROUP SWITZERLAND, Zurich / BLAUES KREUZ / 2013
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The client: The Blue Cross is a Swiss NGO that provides free help for alcoholics and their next-of-kin, and runs prevention programs.
The idea: Alcohol does not get rid of problems. On the contrary, it produces many new ones. But the problems themselves do great thanks to excessive alcohol consumption: The spots show Lovesickness, Depression, and Unemployment being glad about finally not being alone anymore.
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