We sent a special commemorative plate, featuring a young girl and her elderly husband, to journalists and MPs all over the UK. We created a press ad and insert to grab the public’s attention and raise awareness of this issue.The plate was delivered on the weekend of the royal wedding and the nation’s magazines and newspapers carried both ads and inserts. The simple design and subversion of the wedding vows made a big visual impact – they were arresting pieces of work.

The Guardian and Grazia both published full-page articles on forced child marriage. We received 2,383 SMS messages, and 54% of those responders converted to a cash donation.By jolting people out of their wedding comfort zones, we brought home the message that not all weddings are cause for celebration. We raised awareness of the issue of forced child marriage.