THE MESSAGEMARICON is not gayMARICON is the one who mistreats a woman.As a society, we should say it to those who deserve it.CAMPAIGNUsing mass media such as television, print and radio, the most famous Chilean homosexual, the famous photographer and television personality, Jordi Castell, was invited to give the message, followed by other characters.

RESULTSThe campaign had an impressive impact at the national level.The news dealt with the issue since the first day of the campaign.Television coverage, political, debate, gay leaders defending the idea, the more conservative protest against it = national stir.Impact on print media, many posts talking about it, social networks and all types of digital media.More than 30 content pages are generated spontaneously in Google, and # MARICON becomes Trending Topic on Twitter.Moreover, the message had an impact on media as prestigious as the BBC and Antenna One of Spain, making international coverage ...AND MOST IMPORTANT OF ALLThe reports of assaults by women increased by 40%.(Source: Sernam.cl / Terra.cl).