Cannes Lions

ANTI-DRINK DRIVING

LEW'LARA\TBWA, Sao Paulo / SCHINCARIOL / 2010

Overview

Entries

Credits

Overview

Execution

Schincariol brewery printed the message "Don´t let me drive. Call me a cab." on beer glass bottoms. At every sip the message was seen by friends or people around.

Similar Campaigns

12 items

ABINBEV, Mexico city

Covid Gamer

2021, ABINBEV

(opens in a new tab)

1 Spikes Asia Award

EDELMAN, Mumbai

Mirinda #ReleaseThePressure

2017, PEPSICO

(opens in a new tab)

JWT ITALIA, Milan

HEINEKEN

2010, HEINEKEN

(opens in a new tab)

ELEPHANT, Cairo

COCA-COLA

2010, COCA-COLA

(opens in a new tab)

Shortlisted Cannes Lions

ID\TBWA, Sao paulo

MINI SCHIN COLD DRINK

2008, SCHINCARIOL

(opens in a new tab)

W/BRASIL, Sao paulo

NOBEL BEER

2008, SCHINCARIOL

(opens in a new tab)

Shortlisted Cannes Lions

FAMIGLIA, Sao paulo

NOVA SCHIN SURFING FESTIVAL

2007, SCHINCARIOL

(opens in a new tab)

DTV-MA PRODUCTION CENTRE, Moscow

NON-ALCOHOLIC COCKTAIL

2006, MARTY RAY

(opens in a new tab)

Shortlisted Cannes Lions

FISCHER AMERICA, Sao paulo

NOVA SCHIN NON-ALCOHOLIC BEER

2004, SCHINCARIOL

(opens in a new tab)

ABBOTT MEAD VICKERS.BBDO, London

PEPSI-COLA

2004, PEPSICO

(opens in a new tab)

FISCHER AMERICA, Sao paulo

NOVA SCHIN MUNICH BEER

2004, SCHINCARIOL

(opens in a new tab)

LEW LARA, Sao paulo

NON ALCOHOLIC BEER

2002, SCHINCARIOL

(opens in a new tab)