Cannes Lions
JWT, Mumbai / FORD / 2011
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In India, the typical Indian male is expected to put family before self all his life. This spot in a very satirical way attempts to tell the guy that if you are planning to drink and drive and die, at least plan out your wife's future, so that she is taken care off, after you die. The wife of course is not aware of the plan in the husbands head, ie to palm off his responsibility to an unsuspecting friend / colleague!
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