Cannes Lions

ANTI DRINK-DRIVING

THE JUPITER DRAWING ROOM, Johannesberg / ALIVE / 2008

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Overview

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Credits

Overview

Execution

The idea first came about by using wheelchair wheels to turn ordinary seats into wheelchairs. The idea then progressed to transforming toilets into wheelchairs and putting these installations into nightclubs, where people would be drinking.

Outcome

A few weeks after the initial implementation, some nightclub owners asked us to remove the communication because they believed it to be negatively affecting alcohol sales at their venues. Our client saw this as a great achievement and urged us to find the next venue to approach with the idea.

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