Cannes Lions

ANTI-DRINK DRIVING CAMPAIGN

BBDO/PROXIMITY MALAYSIA, Kuala Lumpur / HELP / 2009

Awards:

1 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts.

We then displayed it at a college where this crude example of art imitating life, juxtaposed with a hard-hitting message, caught the attention of passers-by.Finally, we put up pledge boards for people to show their support for the campaign.In July 2008, we launched a college competition where students can create their own interpretations of the result of drink driving.

Similar Campaigns

11 items

SHAVERS

PUBLICITAS PUBLICIS S&S, Guayaquil

SHAVERS

2012, BIC

(opens in a new tab)