Cannes Lions
LEO BURNETT WORLDWIDE, London / UK DEPARTMENT FOR TRANSPORT / 2009
Overview
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Execution
Pub toilets presented a tactical opportunity to remind our audience of what could happen to them at a time and place where they were most vulnerable. An eye staring through a cell door on a washroom poster, above urinals, simulated the humiliating experience of being under constant surveillance in a police cell. The same poster was put on the back of cubicle doors. When the door closes an audio device is stimulated to resemble the sound of a cell door being slammed and locked up.
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