Cannes Lions

ANTI-DRINK DRIVING MESSAGE

SAATCHI & SAATCHI SINGAPORE, Singapore / BREWERKZ / 2006

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Overview

Entries

Credits

Overview

Execution

A bus sticker is not a new idea; but this creative idea uses it in a way where the media and the message work powerfully together to create an impactful piece of communication. The back of the bus is transformed to look like the front, to wake drivers up to the dangers of drink driving.

Outcome

By investing a small sum of $2,000 per bus, this campaign was able to reach over 400,000 drivers in Singapore.

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