Cannes Lions
SAATCHI & SAATCHI SINGAPORE, Singapore / BREWERKZ / 2006
Overview
Entries
Credits
Execution
A bus sticker is not a new idea; but this creative idea uses it in a way where the media and the message work powerfully together to create an impactful piece of communication. The back of the bus is transformed to look like the front, to wake drivers up to the dangers of drink driving.
Outcome
By investing a small sum of $2,000 per bus, this campaign was able to reach over 400,000 drivers in Singapore.
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