In Puerto Rico, it’s a custom that all cars that participate in a funeral procession have in their dashboard a sign that says 'Funeral'. This was the perfect medium to transmit the message, for it represented the consequences of letting a friend drink and drive, communicating that if you do, you will be part of your friend's funeral procession. The signs were placed near popular pubs, where large amounts of our target consume alcohol.

After seeing the piece, they commented on how it made them think about the responsibility they have if a friend gets injured because they let them drive drunk. Over 10,000 signs were placed in 50 pubs. We made over 10,000 young adults think about the consequences, we reached our goal.