Cannes Lions

ANTI DRINKING ORGANISATION

ADVICO YOUNG & RUBICAM, Zurich / BLAUES KREUZ / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

To reach a young target audience the taboo concerning alcoholism was broken by humor. It was done with a surprising media idea that functioned where one winds up after drinking too much: under the table.

Outcome

A large amount of attention was generated with a minimal budget: through reports in local media the stickers became collectors items. As a result of the huge demand, stickers were issued in the bars that guests attached under tables, on toilet bowls, on the ground, etc., throughout the city.

Similar Campaigns

12 items

Don’t turn a blind eye to animal cruelty

RUF LANZ, Zurich

Don’t turn a blind eye to animal cruelty

2021, FOUNDATION TIER IM RECHT (RIGHTS FOR ANIMALS)

(opens in a new tab)