Cannes Lions
HILL HOLLIDAY ADVERTISING, Boston / PARTNERSHIP FOR A DRUG FREE AMERICA / 2005
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Teenagers don't believe the drug is dangerous, and don't believe they're hurting themselves when they get high. If teens know that they are hurting someone else, this affects them. This weighs on their conscience. This TV campaign lets them know the consequences of their drug-induced actions will haunt them forever.
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