Instead of sending mail to the offices (difficulties in finding an updated list), we decided to distribute balloons at the restaurants in the area. We chose a Wednesday. On Wednesdays, in São Paulo, people eat Feijoada – a meal highly appreciated by Brazilian people but known for causing gases. The invitation was clear: open and win. People popped the balloons and received a small sample of the product. It is worth noting that consumers know the product and its effects. This is what guaranteed the immediate understanding of the action: Take Luftal and be gas free.

Significant increase in sales of Luftal in the area, during the action. The client says this was one of the nicest actions produced for a medication that is difficult to promote. The action will be used in other areas in Brazil.