We targeted areas where we'd find our most vulnerable people: schools, the streets of poverty stricken slums and dense urban townships where unemployment and forced prostitution are common. Our tunnels with false walls that precisely matched the real walls behind them, made people disappear right before the community’s eyes, making the unimaginable, imaginable.

Thankfully the results were immediate generating mass awareness around human trafficking leading up to the 2010 World Cup both locally and internationally as is spread from national radio stations to news sites and blogs. But more importantly we were able to engage with people in poverty stricken areas, without access to main stream information channels, provide a toll-free helpline and inform them about the realities of human trafficking, making them impervious to the lies used by traffickers. We made the unimaginable, imaginable. SACTAP has also decided to keep running this campaign during the 2010 World Cup and beyond.