It is a remarkable piece of live theatre but, for me, just as powerful as the story which unfolds in the window of the brothel are the faces of the watching passers-by as they begin to realise that they are part of the problem. This idea has had two separate lives, one as an installation which would have had a direct effect on all those who saw it, but now as a video, showing us how we are all complicit in wanting to see the sex industry as somehow respectable.

This unique initiative was wholeheartedly supported by Amsterdam’s City council. The Chief City Councillor wrote: “Informing the public in the heart of Amsterdam’s red light district could not be done in a more realistic and persuasive way.” Interviews with those who witnessed the event in Amsterdam revealed that it had had a profound impact - not least because it exposed the brutality of the sex industry right before their very eyes. Coupled with the Bluetooth phone call from the victim, the installation literally stopped people in their tracks, its immediacy and surprise adding a tangible level of engagement.