Bold and striking, the copy on the takeaway box outlined the punitive consequences of carrying a knife. Research with young people showed that often the most difficult elements of prison life were the small things; highlighting the day-to-day realities of prison brought home a powerful deterring message: In prison: You can’t go to chicken shops whenever you wantYou can’t hang out with your matesYou can’t see your family whenever you wantYou can’t wear whatever you wantThis activity also made its way online; numerous young people posted images of the takeaway boxes onto their Facebook walls, as with this example taken from a profile shared with the Home Office (See effectiveness/outcome)

A dedicated youth taskforce, who work together to help reduce knife-carrying in their communities, helped to evaluate peer-to-peer reactions to the activity: • 89% said the boxes were spoken about by friends• 76% agreed that the boxes were good or fantastic• 74% were interested or surprised when they saw the boxes • 65% agree that the boxes are a good way of communicating with young people • 48% agreed that they would not have taken as much notice of the ad, had it appeared on a billboard