Cannes Lions

ANTI-LANDMINE CHARITY

JUNG von MATT, Hamburg / MGM - PEOPLE AGAINST LANDMINES / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To effectively raise people’s awareness of the inhumane threat of landmines, we pasted up folding tables in auditoriums and conference rooms with a picture of amputated legs, giving the viewer the impression that these were his own.

Outcome

Thousands of people had no other choice but seeing this promotion. Using folding tables in auditoriums and conference rooms, they had to sit in front of it for a while. Thus we gained a strong impact on a small budget – proved by an approximately 100 percent-increased amount of donations for MgM.

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