Cannes Lions

ANTI-LITTERING AWARENESS

OCG, Buenos Aires / GOBIERNO DE LA CIUDAD / 2010

Overview

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Overview

Description

A rabbi and young guy are waiting at the bus stop. Both are immerse on their reading. The young guy throws a paper in the middle of the street.The rabbi feels like he has to say something about it but he holds himself. Sunddenly ligths go out, and heavenly aces of light along with the voice of God and a choir of angels encourage the rabbi to speak his mind, showing the way to the bin. Lights turn on again and the rabbi asks the young guy to throw the paper into the trash can, and he does so.

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