Cannes Lions
TBWA\HUNT\LASCARIS, Johannesburg / STERKINEKOR / 2006
Overview
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Credits
Outcome
Hundreds of people who support piracy have now donated thousands of Rands to fight it. The net profits raised from the sale of our DVD's will be used to further enforce anti-piracy laws in South Africa. By flooding the market with our copies, people have become hesitant to buy pirated discs as they might fall onto one of ours.
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