Cannes Lions

ANTI-RACISM MESSAGE

TRIBAL DDB, Barcelona / FUNDACION LILIAN THURAM / 2008

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When we were school children, we use to write something which we had to learn off-by-heart several times on the blackboard. Right now, we think that adults need to do the same; writing repeatedly that there is only one race, the human race. The objective of the Lilian Thuram Foundation is to educate against racism.All the participants in this action must write the sentence:“There is only one race, the human race.” Everyone can write down, or send a video or a photo of them writing the sentence.

By writing the sentence, visitors will interiorise and learn the principal objective of the foundation.

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