Cannes Lions

ANTI-SMOKING

harvest, Santa Monica / AMERICAN LEGACY FOUNDATION / 2005

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Film

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At a desert carnival, a crowd gathers. The circus barker parts the curtains on stage to reveal “The Radiation People”. The reveal reflects a giant mirror. The barker announces to the crowd that they are “The Radiation People” who have been affected by a deadly radioactive isotope from cigarette smoke.

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